61Kate Smith shows companies, designers, and consultants how to become a go-to resource for color expertise. With her guidance many clients increased both their customer base and revenue by providing color information, tools and services that set them apart from their competition.
Smith works with companies who are building a relationship with their customers around color. She helps them by creating compelling color content that relates to their company's products or services and can be distributed in print, on air, online or via social media.
She has a gift for helping people feel confident when choosing color while at that same time telling a story about her client's products and services. She is able to provide her clients with exactly the right color expertise and guidance that allows their customers to make confident color decisions that lead to purchases they feel good about. The result is that the companies Smith works with develop a trusted relationship with their customers, are seen as a color leader in their industry and enjoy a positive impact to their bottom line.
Smith serves as a media spokesperson for many of her clients as well as for her own company. She has appeared on countless radio, television programs and in print educating people about the importance of color all aspects of their lives. Some of her recent work has appeared in House Beautiful, InStyle, MSNBC, Yahoo! News, Washington Post, Miami Sun Sentinel, Chicago Tribune, and the Boston Globe.
She is an inspirational keynote speaker and seminar leader, with an approachable style and an ability to make complex ideas easy to understand. Smith inspires others to find their own color confidence and business skills. She trains both corporate teams and individuals. With her guidance, countless companies and individuals have increased their revenue and set themselves apart by offering color information, tools or services.
Smith is currently President and Chief Color Maven of her own consulting firm Sensational Color. Previously she was Senior Director, America Online with responsibility for Shop@AOL and the AOL House & Home channel. She holds a BFA from Kent State University.